& how it all began

Meet your donutier, or as some people like to call her: the donut queen.


Hi! I’m Pooja! A multi-passionate entrepreneur who’s been donut obsessed since day one.

I've literally been baking since my easy-bake oven days at around the age of 5. But, I started baking artisan plant-based donuts to solve my own problem— finding high quality handcrafted vegan donuts that weren't filled with fake stuff and that didn't taste like cardboard. I'm always scouting little donut treasures whenever I travel, too!

On my spare time, I was inspired by blogs online and friends to curate my very own donut recipes and eventually, f
ound myself baking a ton of artisan plant-based donuts. My donut babies, as I like to call them. I put a whole lotta' love into my donuts and every time I'd make them, they'd be gone in a jiffy! After many requests and after enough people prompting me (literally, forcing me) to make my vegan donuts into a side passion project, I decided to finally make my donut babies, public. So, I started a local pop-up donut shop on the westcoast of Canada, that had unprecedented success, almost, overnight.

Before I knew it, I was doing up catering orders for weddings, fancy events & taking on custom orders every single day. I was getting emails, DMs & messages so often, I could hardly keep up! I was approached by grocery stores, boutiques, cafes & stores to sell my donuts and sold them in multiple locations as mini pop-ups and "donut days." They always sold out quicker than I could make them! Since I make them in small batches and never cut corners (I'm a bit of a perfectionist), it was taking over my life. Now, as I mentioned above, I'm a multi-passionate entrepreneur and running a pop-up donut shop was not my main gig. I'm a life & business coach, the owner of VeganAF Clothing and run the podcast show, The Happiness Approach.

I had to turn down a lot of opportunities because it was gaining so much momentum I was not prepared for. It was a few months in when I decided to scale down to just local pop-up shops & markets. We sold out within an hour or two, every single time. People wanted to buy the business, help me franchise it, open up stores North America wide. But, that just wasn't my vision. There was definitely a craze for my donut babies but since my lifestyle doesn't involve staying in one physical place for a long time, I thought about how I could keep this going without having to be tied down to one city or spot. My partner & I's lives include a ton of travel as we work remotely (follow my personal account @poojaanandxo to see what I'm currently up to & where I am) and keeping this lifestyle is a key priority for us. So, I closed down the physical donut pop-up shop. However, I didn't want to leave my donut squad hangin'. I wanted ANYONE, ANYWHERE to be able to bake my donut babies. Thus, the donutbarxo e-bakebook came into fruition! 

You could say that...I didn't choose the donut life, the donut life chose me ;).

I figured, it would be selfish not to share these scrumptious little treats and show others that vegan can taste so good! I fool people all the time with my plant-based cooking, drinks and baking and I hope to inspire you, too! Vegan or not. These donuts have been handcrafted by yours truly and are made with SO much love.

I hope they bring you as much joy as I felt creating this recipe ebook for you. XO



If you'd like to learn more about what I'm doing when I'm not donut making, shimmy over here.